Retail Product Development

We create unique products that sell.

We help founders, buyers and product teams grow sales with products that are functionally better, not just better looking. Our small senior team finds strong product ideas, develops new functionality and works closely with factories to deliver retail ready products across homeware, tools and furniture.
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17+
Innovative product ranges
175+
Products launched
11+
Technical patents filed
Two men wearing glasses work together at a table with a laptop and drafting tools, one drawing on paper and the other holding a pen.

Who we work with.

Founders & Senior Leaders
Buying & Product Teams
Design & Innovation Teams
Factories & License Partners
Founders & Senior Leaders
You want your products to stand out, not just blend in. We help you move beyond catalogue items with functional newness and clear commercial stories that support long term growth.
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Buying & Product Teams
You need a flow of ideas that are realistic to make. We bring customer insight and inventive thinking, then work with your factories so products land well on range reviews and in store.
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Design & Innovation Teams
You own the brand and direction but want extra depth in functional innovation and delivery. We support you with research, inventive concepts, invention sprints and complex development.
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Factories & License Partners
You have strong production and need ownable product stories. We help you find and develop functional ideas so you can pitch ranges that feel clearly better than catalogue products.
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Three ways we support product development

From early ideas through invention to delivery, most projects sit in one of these three areas.
1. Commercial Product Ideas
We specialise in helping companies find commercial product ideas and have a refined, proven approach for doing this, delivering concepts that are compelling to your customers and often patentably unique.
2. Invention & Development Sprints
We specialise in early stage invention for unique retail products, running focused sprints to explore and prototype routes for new functionality so you can see what works before committing to full development.
3. Delivery Focused Development
What makes our end to end offering different is our experience in delivery. We have engineering on every project from day one and we work directly with factories every week, so products are robust, affordable to make and protect your margin.

Smarter product development for homeware, tools and furniture

Grow the Roses is a small, senior product team working across homeware, tools and flat packed furniture. We find and develop functional improvements that can lift a single hero product or quietly level up a whole range for brands such as IKEA, Lakeland, Kingfisher, Kohler Mira, Bosch Professional and SHO.
Product ideas that speak to your customers.
New functionality that creates a marketing story.
Work that respects real world prices, margins and factory limits
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Why clients choose to work with us again and again

We are inventive designers and engineers who care as much about the business case as the idea. That means customer research built in, ideas that can actually be delivered and early factory engagement on every serious project.
Customer research built into projects, not bolted on
Commercial ideas that think about story, shelf and margin
Design and engineering working together from the first sketch
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Experience we bring to your projects

New functionality developed and proven, with us often helping shape and write the patents alongside our IP partners.
+11
Technical patent filings.
Across more than 175 products we have supported different phases of development, from early concepts through design, engineering and factory liaison.
+175
Products launched for global brands.
Our work often looks beyond a single product to the bigger commercial picture, helping shape businesses, brands and product ranges.
17+
Innovative ranges launched.
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What clients say about working with us

“I highly recommend Grow the Roses for any endeavour that requires a combination of technical expertise, creativity, and effective teamwork. They have proven themselves to be a reliable, resourceful, and forward-thinking team who consistently delivers exceptional results.”
Yasushi Kusume
Innovation & Creative Manager
“Their support with 'front-end' innovation has helped to accelerate concept development driven by a deep understanding of the user and clearly defined opportunities. We'd highly recommend working with Grow the Roses.”
David Needham
Principal Designer
“Grow the Roses engineering expertise, and innovative product thinking, help turn complex ideas into successful, mass-market products. Demonstrating a deep understanding of manufacturing and market requirements.”
David Ackland
Design Director
“Grow the Roses has been a fantastic partner in key projects. They've helped us shape ideas, solve tricky problems, and get designs ready. They've truly become an invaluable part of our team. They're creative, reliable, and a pleasure to work with, I'd definitely recommend them!”
Elaine Hawes
Design Lead

Talk to us about your next product move

If you have a category that needs fresh ideas, an ambitious piece of functionality that needs proving or a product that must land well with factories and buyers, we would be happy to talk. A short call is usually enough to see if we are the right fit.
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Develop better products that customers love and that grow your business.
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